What differentiates the value proposition of GISTICS, a digital think tank for market making in the Era of Trust Networks?

FOR: Growth-oriented providers of new technologies or disruptive innovations

WHO NEED: More effective ways to create sales in early-stage markets or disrupted segments within established markets<

WHO UNDERSTAND: That new technologies or disruptive innovations confuse or frighten most potential buyers, leading to long sales cycles with low sales conversion rates

WHO KNOW: That traditional marketing and business development practices constitute an ineffective way to find early adopters

WHO WANT: To establish a new market category for their products, services, or platforms

GISTICS: Provides the unique capabilities of a digital think tank for market-making

DEVELOPING: The strategic business case and investment analyses that justify buying decisions in early-stage market niches

DEFINING: The problem-determination methods for a buying organization

ATTRACTING: The prospective early adopters and solution providers of new technologies or disruptive innovations<

USING: Rich media (live or prerecorded Webcast presentations or screencast demonstrations), social networks (user-generated content of blogs, discussions, podcasts, Webcasts, uploaded videos, etc.), and a robust digital platform.

Clients Partnering with GISTICS, benefit from

• Breakthrough strategies for market making
• Thought-leadership white papers and Webcasts
• Executive insight portals and master-practitioner teleconferences
• Trusted introductions to key market makers: advanced project directors, IT project managers, independent consultants, and small solution providers.

UNLIKE: Research firms such as Gartner, Forrester, or Frost & Sullivan who define the basic ideas of a new market category, develop shallow business cases for disruptive new technologies, and recommend the use of traditional marketing and business development practices

OR UNLIKE: High-tech marketing consultancies such as the Chasm Group who edit their client’s big-picture strategies, define strategic messaging frameworks, and recommend (but do not implement) go-to-market strategies consisting of one-off tactical programs and an ineffective mix of traditional and guerilla marketing practices

OR UNLIKE: Promotion and marketing-service firms who supplement the client’s business development with strategic messaging, Website makeovers, direct mail and newsletters, and other marketing communications activities

ONLY GISTICS: Maximizes sales for new technologies or disruptive innovations in early-stage markets or disrupted segments of established markets, using structured, scalable, and flexible programs to meet or exceed client criteria for value, satisfaction, and quality.