How do Concept Markets speed the adoption of new technologies and disruptive innovations?

As a market-making think tank, GISTICS creates Concept Markets, defining the basic industry structure, value propositions, and early adopter successes of not-yet-formed or early stage-markets.

We define a Concept Market as a social network in which potential buyers and prospective sellers come together, exchanging ideas, needs, and aspirations for new or yet-to-be-created products or services.

Concept Markets Precede Primary Markets


Primary Markets comprise real buyers and sellers exchanging money for commercial goods and services. Concept Markets consist of potential buyers and sellers exchanging insights, use cases, buying criteria, and solutioneering tools.

Concept Markets publish initial definitions of a new market and the value propositions of technology providers (clients of GISTICS) that serve customers of the new market. In provisioning a Concept Market, GISTICS uses an innovative market-making framework, libraries of digital assets, curated proof-on-concept showcases, moderated member forums, and other forms of social media to explore the commercial implications of new technologies or disruptive innovations.

Successful Concept Markets answer TWO essential questions:

As a potential buyer and user, how do we use particular new technology to make money, reduce costs, flank our competitors, reduce risks, and, ultimately, create new wealth?

As an independent consultant or subject matter expert, how do I use the information, tools, and social networks of a Concept Market to find, define, and run client-funded projects that pay me $1,000 to $2,000 per day for 200-plus days per year?