Who sponsors concept markets?

Innovation leaders bringing new capabilities to a new market sponsor Concept Markets—Web destinations that include dedicated areas of the GISTICS.com, stand-alone but inter-linked destination sites and, eventually, large-scale academy master-practitioner site.

Sponsors use Concept Markets to …

• Introduce a new way to getting things done,
• Explain how the new way works better than the current way,
• Differentiate the best overall solution, and
• Justify the investment decision

The figure below depicts how GISTICS creates concept markets, using GISTICS.com as a launch pad for subsequent single-topic market destinations sites. As each of these sites achieves success, creating an active community of practitioners and sponsors, we then launch a stand-alone master practitioner site—a GISTICS Academy.

Concept Market Sites Evolve into Master Practitioner Sites

For example, each Concept Market depicted above addresses the requirements for sourcing user-generated video capabilities for one type of customer, such owners of social networks platforms or magazine publishers.

Interested in Concept Markets for your new technologies, technical capabilities, or disruptive innovations? Please contact GISTICS.