To succeed in the Era of Trust Networks, how do you need to think differently about marketing, market-making, and service satisfaction fulfillment?

This section explains how GISTICS, a marketing think tank for the Era of Trust Networks, approaches its research in client engagements.

Open-Systems Research

GISTICS distinguishes open-systems research as an insight-development strategy for addressing the unique requirements for the Era of Trust Networks: how to develop and maintain a coherent view of extremely complex systems.

Visual Thinking Tools

GISTICS uses a set of visual building blocks to conduct open-systems research, harnessing the cognitive processing power of the visual cortex of the brain—recognizing that human beings process visio-spatial data 5,000 faster that we can read.

Integration Frameworks

GISTICS uses a lifecycle process framework to assist effective management action and collaboration for such efforts as market-making.

Execution Logic

GISTICS supplies the one success factor that most clients find missing: how prospective customers in early stage markets socialize a buying decision for new technologies and disruptive innovations.

Roadmapping

GISTICS re-creates the process of achieving a collective consensus to buy a new technology or disruptive innovation, producing wall-mounted posters and project roadmaps for success.

Open Inquiries

GISTICS pursues an open inquiry across a broad range of topics related to the Era of Trust Networks.